·Financial basics to have in place
·How to be proactive about finances
·Where people have the biggest financial holes
·People we should have in our financial lives
·What to do to get started today
ABOUT OUR GUEST
With a degree in accounting, it seemed like Michelle had her career laid out for her when she began working in the corporate world at companies like Deloitte and Coach. It wasn’t until she started a stationery business in 2004 that she discovered what many already knew at the time: The events industry was chockful of incredibly talented creatives, but few had the business experience to truly understand the strategy behind running a sustainable company.
After spending a few years immersed in the industry, Michelle started a blog in 2009 aimed at educating fellow event professionals in the business of weddings. Sage Wedding Pros quickly took off as it was one of the first B2B resources specifically tailored to creatives who wanted to become better entrepreneurs. Since then, her business has developed into a consultancy and she now works one-on-one with event pros to adjust and redefine their business strategies. Sage Wedding Pros also hosts an annual Be Sage Conference, which welcomes creative entrepreneurs from around the world for a weeklong mastermind on all things business.
Michelle’s thought leadership has carried over to her professional speaking circuit, where she has been asked to speak at numerous national conferences including The Special Event, WeddingWire World, NACE Experience, POSH Retreat, ABC, and BizBash Live, as well as local chapter meetings for WIPA and ILEA. She is also a regular contributor to Wedding Business Magazine and has been featured on Planners Lounge, WeddingIQ, Aisle Planner, and countless other industry publications.
Talking Points –
· If someone is just starting out, what are some of the financial basics they should have in place?
·People seem to dread their accounting. How can people be more proactive with their finances?
·What are some of the biggest 'holes' that you see in our industry for business finances? Where are people leaving money on the table?
·Let's talk about experts... because I'm sure most of our listeners don't plan to become experts in accounting. Who are the people that can help someone be more financially savvy?
·What are 3 things that our listeners can do today to get started?
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