Harnessing the power of social proof Kate Ryan Design
Talking Points –
What is social proof and how does it impact a wedding business?
What role does psychology play in the wedding business, and how can wedding pros adjust their mindset to approach sales more strategically?
Why is word-of-mouth marketing important, and how can a wedding pro build third-party credibility?
Tell me a bit about the myth behind Insta-fame. Why aren’t the popular “influencer” methods as advantageous as they seem?
What are some social media strategies to increase genuineinfluence through social proof?
How can a wedding pro strategically use case studies and testimonials to their advantage?
Can you share some proven techniques for selling effectively without sacrificing authenticity?
Leading floral stylist and event designer Katie Easley of award-winning Kate Ryan Design set out with one goal: to create joy for her clients. And she did just that, establishing Scottsdale-based Kate Ryan Design, combining her interior design background with her love of florals.
An interior designer by trade, Kate first got her start working for multi-million-dollar corporation DuPont. It was there that she honed her branding and sales, while fully immersing herself in the method of selling the intangible. Thanks in part to her roots in corporate interior design, Katie quickly grew her small business to sales of over a quarter of a million dollars a year, catching attention of the Society of American Florists, who honored her as ‘Marketer of the Year’ in 2012.
This accolade launched her consultancy and since then, Katie has worked with small businesses throughout North America on their sales prospecting, growth strategy and client experience. Ultimately, her goal is to help others grow by defining the value they bring to the marketplace, so that they can close more sales with their ideal clients.
Katie is a regular fixture on television, and her work can be seen in the pages of Grace Ormonde, Modern Luxury Magazine and the Chicago Sun-Times, among others. She is the immediate past president for WIPA Phoenix, and an acclaimed industry speaker.
In her not-so-spare time, she enjoys spending time with her friends, often with a glass of “fancy” bourbon in hand and her beloved mastiff/boxer ‘Zira’ by her side.
Website - https://www.kateryandesign.com/
Facebook – https://www.facebook.com/kateryandesign
Instagram - https://www.instagram.com/kateryandesign/